Tourism Strategic Master Plan
As part of their 2022 Business Plan, Destination Markham has retained the services of CBRE Tourism Consulting to create an inaugural 3-Year Tourism Strategic Master Plan. This is an endeavour that will build strategic leadership and capacity for Destination Markham, provide insights to restart and strengthen Markham’s tourism ecosystem, drive overall growth internally and externally, and define Markham’s value proposition as a destination.
As the City already has many strong tourism players and partnerships in place, the Plan is expected to leverage the existing strengths, support the further growth of tourism operators, and unlock the potential development for new tourism products and experiences. In light of the current pandemic reality, the Tourism Strategic Master Plan is expected to not only include a strong vision and strategic plan for Markham as a destination, but also consider post pandemic planning and implementation in the short and mid-term.