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Introduction to Selling on Social Media

April 6, 2021 @ 2:30 pm - 3:30 pm

Workshop series from award-winning marketer Keith Tomasek,
on social media and e-mail marketing, to convert sales and mobilize audiences.

About the Workshop

We are looking forward to welcoming businesses and organizations including attractions, culture venues, festivals, events organizations and more for this tourism-focused workshop series!

For almost a decade Keith Tomasek has been integrating social media into marketing campaigns. It doesn’t matter if your budget is eight dollars a day or thousands a day, Keith helps you create and run social media marketing campaigns that sell.

Who is this Workshop for?

Suitable for Vaughan and Markham attractions, festivals and more who are on Facebook and Instagram and have “boosted” posts but want to improve their sales.

Businesses might have a small email list but aren’t integrating it into social media marketing campaigns.

From marketing to mobilizing your audience, boosting engagement and sales on Facebook and Instagram.

Participating businesses should have or apply for the Safe Travels Stamp.

Outcomes of the Workshop:

  • Attendees will be introduced to the Facebook Ads Manager.
  • Attendees will be introduced to techniques to integrate email lists into Facebook marketing strategies.
  • Attendees will learn how to create a target audience based on geo-tags, demographics or other characteristics like first-time car buyers, new homeowners etc.

Each session will be 45 minutes of a prepared curriculum with a 15 – 20 minute Q&A session, with an opportunity for participants to ask follow-up questions between sessions with Keith. REGISTRATION IS LIMITED.

Register Now

About Keith Tomasek:

Fueled by an insatiable curiosity and a passion for stories, Keith Tomasek empowers people to make their businesses shine by integrating social media and email into their marketing plans.

Keith grew up in Montreal where he studied theatre at John Abbott College. Later he completed a BA at Carleton University and a Master of Arts in Mass Communications at the University of Leicester. For 10 years he lectured at the University of Western Ontario and prior to that lectured at The American University of Sharjah in the United Arab Emirates.

As well as his university education, Keith studied Facebook marketing with Andre Vahl: one of the top female marketers to follow in 2019 according to Search Engine Journal.

He’s created a YouTube Channel with over 1.8 million views and an arts website with over 1.5 million views, all driven by storytelling and search engine optimization. His podcast won the Best Cultural Series Award at the Canadian Podcasting Awards.


April 6, 2021
2:30 pm - 3:30 pm


Destination Markham
(437) 237-3235
View Organizer Website