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Building Brand Awareness with Google Part 1: SEO Training for Beginners
March 8, 2021 @ 2:00 pm - 4:00 pm
With General Assembly
Destination Markham, in partnership with Markham Small Business Centre, presents a series of workshops for Markham tourism businesses and small businesses to help them enhance their digital presence.
This workshop will be taught by Robert Rock from General Assembly, a leader in tech education, and is the first of two focused on using SEO (Search Engine Optimization) and Google marketing tools. Participants are encouraged but not required to take all sessions, each session will equip you with real tools to apply to your business.
In this part one, participants will learn how to rank your website at the top of search engines, like Google, and drive targeted traffic to your website.
- Drivers of online traffic and the importance of SEO
- How search engines work and an introduction to SEO
- Keyword Research + Competitive Analysis
- On-Page Optimization
- Off-Page Optimization
- Link Building Strategies
- SEO Tools
- SEO vs SEM
About Robert Rock
Robert is a data-driven marketing leader with over a decade of experience creating and executing effective B2B customer acquisition plans. Highly focused on identifying relevant messages and campaigns targeting multiple audiences across the different marketing channels such as product, digital advertising, content, social, sales, customer marketing, and events. Sharp ability enabling Sales teams to be more effective at converting leads to customers. Recognized by peers as a leader that motivates and inspires people to do great work.