Loading Events

« All Events

  • This event has passed.

Beyond the Boost: Selling on Social Media Level 2

April 27, 2021 @ 2:30 pm

|Recurring Event (See all)

An event every week that begins at 2:30 pm on Tuesday, repeating until April 28, 2021

Workshop series from award-winning marketer Keith Tomasek,

on social media and e-mail marketing, to convert sales and mobilize audiences.

About this Event

We are looking forward to welcoming businesses and organizations including attractions, culture venues, festivals, events organizations and more for this tourism-focused workshop series

For almost a decade Keith Tomasek has been integrating social media into marketing campaign. It doesn’t matter if your budget is eight dollars a day or thousands a day, Keith helps you create and run social media marketing campaigns that sell.

Who is this for?

For Vaughan and Markham attractions, festivals and more who haveattended Level One or have some experience with the Facebook Ad Manager but aren’t getting the results they need.

In this workshop, you’ll discover the steps to optimize your content and campaign strategy to increase awareness, boost attendance and drive growth.

This workshop takes place over two sessions, participants are automatically registered and asked to attend both dates to allow the opportunity to implement learnings and expand based on experiences: April 20 & 27 from 2:30pm-3:30pm.

Part I: Topics covered include strategic planning, budgeting, who should you target your ads to and more.

Part II: Covers retargeting, integrating email lists into social media campaigns, and using metrics to maximize ROI.

Outcomes of this workshop:

  • Map out a customized Facebook ads strategy plan.
  • Set goals and calculate ROI for your Facebook ads.
  • Introduction to retargeting campaigns, so you can show your ad to people who have visited your website.
  • Learn exactly what metrics you need to pay attention to.
  • Optimize your ad campaigns to get the best results for the lowest possible cost.
  • Integrate Email into social media campaigns to optimize ROI.

Participating businesses should have or apply for the Safe Travels Stamp.

Each session will be 45 minutes of prepared curriculum with a 15 – 20 minute Q&A session, with an opportunity for participants to ask follow-up questions between sessions with Keith. REGISTRATION IS LIMITED – This session will not be available for public play-back.

Register Now

About Keith Tomasek

Keith Tomasek is a digital marketer who grows audiences to boost sales. He specializes in the cultural sector.

He led the digital marketing campaigns for the Canadian premiere of “The Lord of the Rings: The Fellowship of the Ring.”

His social media marketing campaigns have driven millions of dollars in sales and won the Virtuoso Award from the International Association of Business Communicators. For ten years, Tomasek taught at the University of Western Ontario, where he developed and coordinated the launch of the Certificate in Digital Communication program.


April 27, 2021
2:30 pm


Destination Markham
(437) 237-3235
View Organizer Website